Whether you sell holidays, experiences, hotel stays, or transport services —customers have high expectations. And those expectations don’t start when the towel first hits the sun lounger; it starts in that first point of contact. That moment is crucial.
With a Salesforce implementation by Simpala, travel, transport & hospitality organisations can improve customer experience, bring together fragmented systems, tackle seasonal demand and grow revenue. Ready to learn more?

We get it — no two organisations are the same: from bespoke trips and complex transport scheduling to essential booking systems and guest profiles. You require a solution designed to handle all of this, and more.
At Simpala, we don’t just ‘set up your CRM’ and let you work it out alone. We first discover your business goals, challenges, team and customer expectations. Only then do we design a solution that will give you results today and scale with you in the future.
Planning complex trips and tours is challenging: multi-leg customer journeys, suppliers all over the world and incoming customer enquiries. You’re juggling a lot.
How Simpala helps
Enjoy a unified view of every customer’s travel history, preferences and interactions. Automate your operations, deliver personalised experiences and spot upsell opportunities.
With large volumes of customers, complex scheduling, and real-time disruption management needs, keeping things moving is a daily challenge.
How Simpala helps
Forecast effectively with data from multiple systems, manage resources and automate communications. This centralised solution helps your team and improves customer experience.
Booking, reservations, loyalty, suppliers: many disconnected systems make for a lot of admin. Without the full picture of customer needs, mistakes can be made, and we all know bad reviews travel fast.
How Simpala helps
Connect all your systems into a centralised platform. Redefine excellent customer service with advanced analytics, AI-powered recommendations, seamless guest communications and personalised marketing.
Although you offer great customer experiences, your customer journey could be improved. With multiple systems running the show, your team have no single source of the truth.
How Simpala helps
Increase repeat bookings, deliver personalised marketing campaigns and reward customer loyalty. Bring together BookNow, Sales and Marketing Cloud for a single platform experience.

Camping & Caravanning Club
Bring together all customer booking and reservations history, preferences, interactions and loyalty status, accessible by every team.
Personalised marketing and communications that drive repeat bookings and loyalty, without manual effort.
Automated customer service for high-volume, routine queries, freeing your team for the interactions that matter the most.
Seamless integrations between booking platforms, loyalty systems, Salesforce, and other 3rd party solutions.
Real-time reporting on revenue, team performance and customer satisfaction, tailored to each team or manager.
Agentic AI that scales your customer service capacity (to 24/7) without extra hires.
Your business goals and culture dictate our project: there’s no one-size-fits-all. So, before we touch any technology, we take the time to understand your entire operation.
We work with you throughout the project. We deliver straight-talking advice and thoughtful recommendations, designed to help your organisation see real results, fast.

The backbone of your central operating system: Sales Cloud underpins everything you do. Enhance efficiency, improve sales performance and gain real-time insights into your sales pipeline.
Easily manage customer enquiries and complaints with this leading tool. Communicate via multiple channels, and give your team a single source of the truth to ensure a smooth customer resolution.
The complete marketing platform for personalised moments and two-way customer conversations. Design data-driven campaigns, integrate AI agents and automate revenue-generating comms.
For a 360-degree view of your customers and business, you need connected systems. MuleSoft is the integration tech that brings together multiple data and processes so everything works smoothly.