Marketing Services

Without a dedicated team member, marketing is often passed around like a hot potato – with no one spending time or energy on marketing strategy or execution. Sound familiar? That’s where we come in.

At Simpala we help you consider the bigger marketing picture. Simpala Marketing Services are designed to help you get the most out of Salesforce, Marketing Cloud and Account Engagement over the long term – maintaining consistent communications and nurturing relationships with dedicated strategy and marketing support. 

Research shows that 95% of B2B customers aren’t ready to buy immediately — they’re “out-market”. But when they’re ready to buy, will they come to you? Building long-term value and trust is essential to engage prospects right up until the moment they are ready to buy. 

So what can we do about it?

Marketing Strategy Support

Our simple approach to strategy aligns with your business priorities. Building a marketing strategy can feel overwhelming, but we keep it simple with a focused approach.

Services include:

  • Current Marketing Audit & Review
  • Strategy Definition
  • Client Interviews
  • Value Proposition
  • Content Strategy


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Ongoing Messaging & Content Delivery

Consistent communications, value-first content and unique perspectives. Building trust with your audience and clients is a core part of today’s multi-touch buyer journey.

Services include:

  • Website Copy
  • Email Content (for Account Engagement Flows)
  • Articles/Blogs
  • Case Studies
  • LinkedIn Posts
  • Thought Leadership/Reports

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Salesforce Account Engagement Support

Sometimes people buy a shiny new tool but don’t have the resources or skills internally to truly make the most of it. That’s where we can help. We help you to re-engage lapsed customers, nurture prospects, activate leads and build automation in Salesforce Account Engagement. Drive valuable data to better understand your customers and link your leads with Salesforce for the optimal all-in-one nurture process.

We can help you automate the lead nurture process, create new assets and seamlessly report on Campaign performance.

Services include:

  • System Setup Audit
  • Account Engagement Implementation
  • Email, Form, and Landing Page Development
  • Automated Engagement Flows
  • Technical Integrations
  • Data Cleansing/Standardisation


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Fancy a chat?