The Simpala Blog

The top Salesforce announcements from San Francisco, September 2026    A new interface revolution is coming — a fundamental change in how humans and software interact. The big headline at Dreamforce? AI Force. AI...

We’re delighted to announce that Simpala has officially joined the Construction Plant-hire Association (CPA). It’s a big milestone for us—and thankfully one that didn’t require a hard hat or a site induction. Joining the...

SF Engineering designs, builds, installs and maintains end-to-end food production line machinery and equipment, operating primarily across the UK and Ireland. They focus on efficiency, hygiene and offering the best return on investment for...

Powerhub Solutions is a UK-based energy reduction company, delivering in-house, turnkey energy-saving solutions for commercial and industrial businesses. From solar panels and environmental management systems to Voltage Optimisation, they help companies reduce energy consumption...

After last year’s successful event, we returned to the Salesforce Tower for the 2nd Field Service Customer Forum. The goal was to demonstrate the value this solution can have, whilst also highlighting the importance...

Packaged Pump Systems (PPS) is a UK-based pump station manufacturer, installer and service specialist. Working primarily with housing developers across the UK, PPS manages thousands of installed pump systems and have ambitious plans to...

HSPG is a social impact real estate company operating across multiple entities. They have complex property transactions flowing across the group, significant volumes of customer data and extensive asset management responsibilities. The Challenge With...

Flowstore are a materials handling solutions manufacturer. They design and build lean and ergonomic solutions that support the movement of goods and parts in manufacturing, automotive and e-commerce. The Challenge As a long-term customer...

A behind-the-scenes look at what it takes to successfully implement Salesforce Field Service, from someone who did it, and did it well. Sarah Machin, our Business Change Consultant, reflects on the journey from “Engineer...

After market success with Sales Cloud, Salesforce launched Service Cloud. This customer service solution enables organisations to streamline all support requests and provide unified support across multiple customer service touchpoints: email, text, phone, chat...

In a first-of-its-kind SaaS solution, Sales Cloud was the first product launched by Salesforce back in 1999. The goal was to transform software from needing an expensive on-premise infrastructure to a web-based solution that...

Bringing new solutions into a business isn’t just a quick plug-and-play. Digital transformation takes time, effort and buy-in throughout the company. And its success comes from a change in mindset and culture – from...

Did you know that a field service team of 25 spends, on average, 11,500 hours a year just on reporting and admin? Hours that take teams away from what they do best – engineering,...

Knight Protection is a high-end security installation business offering CCTV/security systems for high-net-worth individuals across South East England. They offer a high level of ongoing service, and their products require installation and maintenance. Having...

Is your field service solution helping you grow, or holding you back? Many organisations successfully design, build and use their own systems for Field Service Management. However, they often outgrow these solutions. Welcome to...

In today’s digital world, where customers are bombarded with marketing messages from every direction, standing out and building genuine connections has never been more crucial. Businesses need more than just generic campaigns—they need personalised,...

From running vintage clothing websites to chemistry degrees to creative media and seemingly everything in between, our Junior Consultants come from a variety of backgrounds. But there’s something they all have in common –...

Revenue doubled, plus Salesforce project ROI within just a few months PSS is a commercial battery rental company offering clients a flexible, hybrid generator that reduces carbon emissions, cuts fuel costs and lessens noise...

$1.35m of financial benefits thanks to one integrated Salesforce system  Avery Weigh-Tronix is one of the world’s leading suppliers of weighing solutions. This global team designs and manufactures high-quality industrial products & weighing...

For too long now, performance marketing and its tracking, attribution and data-led insights have dominated the headspace and importantly, budgets, of marketing leaders. For many, brand-building spending gets left behind as fast results take...

88% of customers placed an order thanks to personalised campaigns from Marketing Cloud Loxam is a heavy machinery rental company offering clients anything from boom lifts and cherry pickers to practically any other way...

Let’s be honest here, our inboxes are regularly filled with newsletters and in the spirit of this month, Black Friday discount codes. In B2B, you know that email marketing is an essential tactic. However,...

Salesforce Marketing Cloud is an incredibly powerful platform that facilitates multi-channel marketing journeys. However, that level of capability comes with an equal level of complexity that can leave many marketers confused as to how...

First, you might be asking, “what is Salesforce?”. Salesforce is a Customer Relationship Management platform (CRM) that provides access to an entire suite of cloud-based tools to help a business manage relationships and interactions...

Account Engagement lists are a means of segmenting your audience. There are 2 different types; static lists, and dynamic lists, with each one having its own unique use cases and best practices. We’ll walk...