Written by us, never by GPT!
Sarah Warsaw For too long now, performance marketing and its tracking, attribution and data-led insights have dominated the headspace and importantly, budgets, of marketing leaders. For many, brand-building spending gets left behind as fast results take...
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Sarah Warsaw 88% of customers placed an order thanks to personalised campaigns from Marketing Cloud Loxam is a heavy machinery rental company offering clients anything from boom lifts and cherry pickers to practically any other way...
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Sarah Warsaw Let’s be honest here, our inboxes are regularly filled with newsletters and in the spirit of this month, Black Friday discount codes. In B2B, you know that email marketing is an essential tactic. However,...
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Suzanna Vinoth Salesforce Marketing Cloud is an incredibly powerful platform that facilitates multi-channel marketing journeys. However, that level of capability comes with an equal level of complexity that can leave many marketers confused as to how...
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Daniel Simkin I hate screwing things up. I hate disappointing people. And I HATE admin. Turns out I have a lot of things in common with field service management and engineers, who knew?! I’ve found manufacturers...
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Bret Johnson First, you might be asking, “what is Salesforce?”. Salesforce is a Customer Relationship Management platform (CRM) that provides access to an entire suite of cloud-based tools to help a business manage relationships and interactions...
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Hollie Francis Account Engagement lists are a means of segmenting your audience. There are 2 different types; static lists, and dynamic lists, with each one having its own unique use cases and best practices. We’ll walk...
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