A bunch of experienced consultants and experts who take customer success seriously, but never ourselves– we like a good laugh, a fun team meeting and the use of a solid gif.
Meet the team that makes it all happen.
With 12 years in tech transformation, speak with Dan today about a prospective new Salesforce project. Dan's focus is ensuring you have access to the right people at the right time and is always on the end of the phone.
With 10 years delivering Salesforce tech transformations, whether it be as a client delivering internal change or as a consultant or strategist, David will help bring your business change to life.
With 25+ years in the industry, Anna brings experience, energy and a commitment to making sure customers get real value from their Salesforce investment. Outside of work, you'll find her managing a busy household of two teenagers, a dog, a couple of cats and a very tolerant husband — or escaping it all in the garden.
Peter has spent 16 years in the software industry specialising in customer experience solutions, and brings that depth of knowledge to every customer conversation at Simpala. Outside of work, you'll find him mountain biking through the Wicklow mountains near his home in Ireland.
With over 14 years of tech marketing experience, Sarah brings a human-first, holistic and strategic approach to marketing for Simpala and our clients. When Sarah’s not working, you can find her heads down in a book or exploring the Netherlands.
Hollie has spent the past decade building their marketing toolkit and can support a variety of requirements from web development to marketing implementations and beyond. Outside of work, they love making art, playing piano, learning new languages, and practising yoga.
With over 10 years of Salesforce consulting experience, Elina specialises in Sales, Service and Revenue Cloud, helping organisations get real, lasting value from their investment. When she’s not working, you'll find Elina soaking up the Greek sunshine, discovering great food and spending quality time with her two kids and wider circle of family and friends.
With over 26 years of experience helping organisations navigate change, Sarah specialises in turning complex transformation into practical, sustainable results — translating "corporate transformation speak" into something people can actually understand. Outside of work, Sarah enjoys travelling, spending time (and money!) with her husband restoring their shiny red vintage MGB Roadster, and is a proud cat lover.
With over a decade of experience and five Salesforce certifications, Bret designs and delivers scalable solutions that improve efficiency, enhance customer experiences and drive measurable outcomes — with a particular focus on AI and automation. Outside of work, he enjoys travelling, staying active and spending quality time with his wife, child and dog.
Luke is a Salesforce Consultant and Developer with experience delivering solutions across many Salesforce solutions. He enjoys solving difficult technical and process challenges, improving user experiences and helping organisations get more value from their Salesforce platform. Outside of work, he's a history enthusiast, keen sportsman and loves electronic music.
With over five years of Salesforce experience across Sales & Service Cloud, Field Service and Agentforce, Rob works closely with customers to understand their business processes, shape practical solutions and deliver real operational change — across projects ranging from focused implementations to multi-million-pound enterprise builds. Outside of work, Rob loves travelling, socialising, comedy and history.
With over six years of experience designing Salesforce solutions across Sales Cloud, Service Cloud and Marketing Cloud, Patrick enjoys getting under the skin of a client's challenges and building practical solutions — including Flow automations — that actually fix them. When he’s not working, you'll find Patrick hiking, playing music in a band or stopping to pet every dog he passes on the street.
Ibrahim helps clients solve business challenges through Salesforce, AI, automation and cloud technology — with a genuine interest in understanding how businesses work and improving the processes that drive them. Beyond work, he's focused on holistic wellness and nutrition. The goal, he says, is immortality.
Joshua supports Salesforce implementations across multiple organisations, working with clients to shape requirements and coordinate delivery of solutions that align with their wider business goals. He has a particular talent for making complex requirements accessible and keeping projects practical and focused. Outside of work, he enjoys travelling, staying active and taking on ambitious DIY projects.
With seven years of experience and 19 Salesforce certifications, Calum leads implementations with a focus on thoughtful design, strong client collaboration and building solutions the right way. Outside of work, he keeps things varied: watching football, staying fit and tackling his newest challenge, learning piano.
An 11x Salesforce-certified Application Architect with seven years of experience, Ana delivers solutions across Sales Cloud, Service Cloud, Experience Cloud, Marketing Cloud, Agentforce and Nonprofit Cloud. She’s always balancing technical excellence with what actually works for the people using it. When she’s not working, you'll find Ana adding to her cactus collection or experimenting in the kitchen.
With over four years of experience across Sales Cloud, Service Cloud and nCino banking solutions, Alexandra brings a genuine passion for complex automations, integrations and the satisfaction of tracking down a tricky bug — always making sure she understands the business need before writing a single line of code. Beyond the code, she's an avid plant lover and gardener, and you'll often find her out on a bike ride with friends.
With eight years of experience across multiple industries and 23 Salesforce certifications, Dionysios brings deep expertise in technical architecture, software design and integration — as well as a genuine enjoyment of the collaborative side of delivery. When he’s not working, Dionysios loves building personal software projects, playing video games and spending time with his family and his pug.
With over 20 years in IT project delivery and nine years specialising in Salesforce, May is a certified SAFe Agile Programme Manager who believes great delivery starts with understanding people as much as technology — a belief shaped in part by her diploma in Counselling. Outside of work, she loves travelling to Mauritius and India, embracing her heritage, the cultures, food and traditions that inspire her passion for holistic wellbeing.
With four years in the Salesforce world and a background in manufacturing, Jack brings a practical understanding of how businesses actually operate — and a talent for translating that into technical clarity, however tech-savvy (or not) his clients might be. Outside of work, you'll probably find him up a mountain or planning his next adventure.
With seven years in the Salesforce ecosystem — starting hands-on as an admin and developer across financial services and consumer goods — Andreea now bridges the gap between clients and dev teams as a Project Manager, never too far from jumping in herself when things get critical. Outside of work, she's in the kitchen turning every dessert into a protein version.
Pearse specialises in the delivery of Salesforce implementations across Sales Cloud, Marketing Cloud, Data Cloud and Revenue Cloud, working closely with clients from discovery through to go-live with a focus on clear communication and successful outcomes. When he's not managing projects, Pearse enjoys travelling, keeping up with the latest technology, and planning his next trip.
With over five years delivering projects across tech and web consultancies, Deborah manages timelines, budgets and requirements end-to-end — bringing structure and calm to complex situations. She primarily manages Simpala's Managed Services accounts, helping clients continuously improve their Salesforce environments through agile, ongoing support. When she’s not keeping projects on track, Deborah lovesbingeing films, discovering new bakeries, and convincing herself she won't leave with half the shelves.