Is your business sitting on a lot of customer data that you’re not even using? So often, customer data ends up scattered across multiple, disconnected systems, each one used by a different team.
Data 360 (formerly known as Data Cloud) is a real-time Customer Data Platform (CDP) that unifies customer data from different software systems and platforms into one single customer view. The result? Every team works from one single source of the truth.
Data 360 puts customer data to work. It unifies, activates and connects your data to every team, system and tool across the business, enabling you to put your customers at the heart of the business.
Bring together data from all your platforms and systems into a unified customer profile, updated in real time. Every team works from the same information.
Make business decisions based on what’s really going on in your organisation and with your customers, rather than outdated snapshots and disjointed insights.
Create dynamic segments and enable behaviour-based, personalised marketing to target the right customer with the right message at the right moment.
With one source of the truth, you can easily manage compliance, access controls, data quality and security – meaning your data is useful and compliant.
Data 360 is a complex solution, and working with Salesforce Data 360 (Data Cloud) Consultants enables you to get the most out of your implementation and data. We always start with an initial strategy, and once that’s in place, we can support with the following:
We help identify the most valuable use cases for Data 360 across marketing, sales and service, and aligned with measurable outcomes from the get-go.
We bring together data from across your organisation to create a unified and trusted view of each customer — giving your team the confidence to use data in everyday decision-making.
Once data is unified, our consultants help organisations turn insight into action. From personalised marketing journeys and smarter sales interactions, we’ll help your team make better use of their customer data.
Beyond implementation, we help continuously improve marketing performance. By refining segmentation, campaigns and customer engagement strategies, you can really maximise the value of your customer data.
Your business goals and culture dictate our project: there’s no one-size-fits-all. So, before we touch any technology, we take the time to understand your entire business.
We work with you throughout the project. We deliver straight-talking advice and thoughtful recommendations, designed to help your organisation see real results, fast.
Bring together data from across your organisation and external platforms with pre-built connectors and integrations. Data 360 can work with both structured and unstructured data from many 3rd party systems (for example, AWS, Databricks, and Snowflake), enabling teams to work with the most up-to-date data without moving or duplicating it.
Create consistent and accurate customer profiles by unifying the data from all applications. You can use identity resolution, transformation tools, and the Customer 360 data model to cleanse, organise, and map data into a single, reliable structure for analysis and activation.
Integrate essential controls to look after your data. Manage customer consent, organise and control data access by teams, brands or regions and protect anything sensitive with enterprise-grade security, access management, and auditing capabilities.
Make the most of your unified data. Set up dynamic audience segments, activate campaigns and real-time workflows based on customer signals and behaviour. Use AI to power predictive insights, personalisation, and AI-driven recommendations.
Collaborate across teams, with partners and other external platforms through a secure, governed data exchange. This secure setup also enables you to query and use data across systems without moving or copying it into Salesforce.
Unlike traditional data platforms that update in batches, Data 360 processes customer data in real time. When a customer raises a support ticket or abandons a cart, that is immediately reflected in the system. Each team’s responses and automations can be based on what's happening now.
Has all this piqued your interest? Speak to our Salesforce Data 360 Consultants today to find out how you could optimise and improve every customer touchpoint.