B2B Commerce Cloud, in its simplest form, is e-commerce for B2B organisations. It enables customers to order products, parts or solutions via an online web shop, rather than getting a quote from a dedicated salesperson.
What’s brilliant about the Salesforce B2B Commerce solution is that it directly integrates with Salesforce Sales Cloud (amongst others), bringing together all data from the sales team and any self-serve orders.
The solution originated back in 2016 after Salesforce acquired Demandware; however, it was later built natively into the Salesforce platform to better meet the needs of customers. B2B Commerce takes a load off the minds of your sales team as it removes the admin-heavy processes of repeat or smaller orders.
We all, as business buyers, have come to expect the same kind of buying experiences we receive as personal consumers: convenience, 24/7 self-service, personalisation, fast re-ordering and importantly, transparent pricing.
And this is exactly what B2B Commerce offers your customers.
The B2B Commerce platform is native to Salesforce, meaning that it connects directly with other Salesforce solutions, including Sales, Service, and Data Cloud.
When using Salesforce B2B Commerce, you’ll maintain a single source of truth and a 360-degree view of your customers, even when they order products or parts themselves.
Typical benefits of using the B2B Commerce platform for your business include:
At Simpala, our consultants help you turn Salesforce B2B Commerce into a selling channel your customers actually want to use, and your teams can fully trust.
Our Salesforce B2B commerce consultants take a comprehensive and personalised approach:
