8 Salesforce Business Tools to Utilise

First, you might be asking, “what is Salesforce?”. Salesforce is a Customer Relationship Management platform (CRM) that provides access to an entire suite of cloud-based tools to help a business manage relationships and interactions with their current and potential customers. Salesforce has grown over the last 25 years to be the leader in enterprise software solutions. 

Now that we know what Salesforce is, how do its tools impact businesses?

Artificial Intelligence

Artificial Intelligence (AI) seems to be the big craze nowadays, and Salesforce has invested a lot of time, effort, and cash into it. Salesforce’s AI pledge begins with its Einstein AI. This tool helps businesses with personalised customer experiences, automated processes, and advanced predictive analytics.

Customer 360

Customer 360 is Salesforce’s aim to provide a solution to all areas of your business. It provides a holistic view to offer a more cohesive and personalised experience for your customers.

Privacy and Data Management

Regulations seem to be increasing every day on privacy and data management. Salesforce is continuously improving its privacy and data protection. Businesses can benefit from tools like CCPA and GDPR help them stick to any regulations that may come their way.

Advanced Marketing Tools

Ever since Salesforce’s acquisition of Exact Target, Salesforce has put a major emphasis on their marketing tools. Salesforce will continue to offer more intelligent tools for social media engagement, customer segmentation, and campaign management, helping marketers target more effective marketing strategies.

Mobile Capabilities

Mobile usage is continuing to skyrocket. With Salesforce continuously enhancing mobile apps as well as its mobile platform, they’re promoting businesses to manage operations and customer engagement on the go more efficiently.

Tailored Industry Solutions

Businesses address unique challenges and best practices with their markets. Salesforce is continuously developing tailored solutions to specific industries, like retail, finance, education, public sector, as well as health and life sciences.

Improved Automation

Every business suffers from those repetitive daily, weekly and monthly tasks. Automation within Salesforce helps to reduce those manual tasks, improve efficiency, and streamline workflows. Businesses will be able to focus more on targeted activities, rather than those mundane tasks everyone dreads.

Ethical and Sustainable Practices

Salesforce has always held a commitment to have sustainable and ethical business practices, focusing on its never-ending influence on its products and business strategies. Salesforce’s mission is to continuously help businesses align with growing consumer and regulatory demands. That’s why they call themselves the Customer Company.

Final thoughts: Salesforce staying ahead of constantly changing trends, and Salesforce’s future developments could significantly change how businesses operate and compete. Keeping up with these trends, businesses will be able to get a grip on maintaining a competitive advantage, customer happiness, and handle growth in their individual markets.

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