B2B customers expect the same online buying convenience they get as consumers: 24/7, self-service, fast re-ordering and importantly, transparent pricing. Meanwhile, your sales team are spending time processing repeat orders and quoting for smaller deals. Sound familiar?
Salesforce Commerce Cloud, or B2B Commerce, is e-commerce for B2B organisations. Not only does it offer your customers a slick, self-service digital buying experience, but it also takes a load off your sales team – no more repeat orders, small-scale quotes and disconnected data.

The B2B commerce platform, Commerce Cloud, is native to Salesforce, and connects directly with other Salesforce solutions, including Sales, Service and Data Cloud. You can maintain a 360-degree view of your customers, even when they order products or parts themselves.
Customers can place, repeat and manage orders directly through their portal, without a sales rep. Faster transactions mean happier customers.
With less time spent on small, repeat orders, your sales team can focus on new business and more complex deals.
Give B2B buyers the same online convenience they expect as consumers, with branded storefronts, transparent pricing, order tracking and 24/7 access.
Every self-serve order feeds directly into Salesforce, giving sales and account teams a complete and real-time picture of customer activity alongside their CRM data.
This self-service online channel means your business can take orders without hiring extra team members. You can scale revenue without additional admin.
Design your storefront to look and feel like your business, giving customers a consistent brand experience. Tailor pricing and product offers to each customer or account.

Simon Bolton
Sales & Marketing Director, Flowstore
At Simpala, our consultants help you design and build Salesforce Commerce Cloud, delivering an experience that feels effortless for buyers, transparent for sales teams, and scalable for the business — all built natively on Salesforce.
We design and implement a B2B Commerce platform that reflects your real-world sales process, so that digital orders behave like a very organised sales rep, capturing all sales information directly into the platform.
Craft tailored storefront experiences to offer customers personalised pricing, negotiated terms, a quick reorder function, and guided purchasing.
Track every cart, order and buyer interaction in Salesforce, giving teams a complete view of customer activity and enabling smarter follow-up, forecasting, and account planning.
We enable your teams with training, documentation, and ongoing optimisation so the platform evolves as your products, pricing and customers change.
Before Simpala’s engagement, Flowstore were experiencing pre-launch blockers for their Commerce Cloud project. The team engaged Simpala to redesign, rectify and deploy the final stage of this ambitious roll-out.
The results are an online store that reflects Flowstore’s brand and its quality solutions. Customers can easily access content, product information, accurate pricing, orders, and customer workflows. We’ve built a reliable, future-proof ERP integration, and finally, we’ve regained the site's SEO visibility and traffic through optimised content and structure:

Just like a typical e-commerce website, customers can access fully branded self-service storefronts. Inside their portal, customers can; browse products; view contract pricing; place bulk or repeat orders; track orders and invoices and manage users and permissions.
Personalise the experience for each customer with exclusive pricing, tailored offers and bespoke product listings. Integrate Agentforce to automate optimised pricing, inventory updates and personalisation.
Easily share quotes and complete orders with customers via the portal. Where required, sales reps can step into the process to assist with more complex deals. And with the Sales Cloud connection, everything is logged in one place.
International companies can launch sites in any region, whilst managing them all from one admin. Localise language, currency, catalogue, and seamlessly share rules, promos, and business logic across sites to meet complex buyer needs.
Level up your online customer and partner experience with a bespoke B2B commerce portal. Speak to our Salesforce Cloud Commerce consultants today.